The Roots of Steppin (Part 4)

V-103 Radio Station: The Catalyst for the World’s Largest Steppers Contest

For nearly a decade, V-103 Radio Station was at the helm of the World’s Largest Steppers Contest (WLSC), an event that would become a cornerstone of Chicago’s rich cultural heritage. With its origins in the city’s South Side, Steppin’ is more than a dance—it’s a lifestyle, an art form, and a vital expression of African-American culture. V-103’s involvement in the contest not only elevated the status of the dance but also cemented its place in the national spotlight.

The Contest’s Beginnings and V-103’s Role

The World’s Largest Steppers Contest, founded by Rodney Burke and Sam Chatman, began in 1990 at the Westin Hotel ballroom. The event drew an astonishing 5,000 attendees and featured 72 couples competing in the finals. The initial success of the contest was a testament to the vibrancy and passion of the Steppin’ community.

Under V-103’s leadership, the contest grew into an exclusive celebration of Chicago’s unique Steppin’ tradition. The radio station provided a platform to promote the event and engaged major sponsors Anheuser-Busch, which lent credibility and resources to elevate its profile. The contest was a space where dancers could showcase their skills in categories like Beginners, Old Skool, 60 & Over, Walkers, New Skool, and Trios, reflecting the diverse styles and creativity within the Steppin’ community.

Merry Green’s Role and the Introduction of Sam Chatman

Merry Green, a producer at V-103, played a pivotal role in organizing the contest. However, being from outside Chicago, she initially struggled to connect with the intricate history and culture of Steppin’. When efforts to promote the contest did not gain traction, Merry Green turned to Kenny B, who recommended the legendary DJ Sam Chatman.

Chatman, an influential figure in Chicago’s nightclub industry, brought a deep understanding of the Steppin’ community. His promotional efforts, including the use of a street crew to distribute flyers, were instrumental in drawing attention to the contest. Chatman also leveraged his nightclub, the “What’s Popping Lounge,” and his reputation to generate excitement. He even incorporated events like College Set Fridays, Strippers on Thursdays, and Steppers Set Sundays to cater to diverse audiences and build a following.